JEFF SAMSON
Professional cropywriter. Amateur proofreader.
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THE VENETIAN

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THE VENETIAN

GRAZIE REWARDS

In a town packed with lackluster and all but indistinguishable loyalty programs, The Venetian was looking for a way to set theirs apart. We reimagined Grazie Rewards as the key to unlocking all that The Venetian—and Vegas—has to offer, inspiring guests to embrace that no-so-age-old adage: When in Vegas, do as the Venetians do.