DARING

100% PLANT-BASED. 1000% NOT CHICKEN.

Daring is plant chicken for chicken lovers. Which is to say, it’s both a delicious plant-based alternative to its meat-based counterpart, and a means to create a more just food system for people and chickens alike. As creative lead, my goal was to ensure all of the work we did—from building Daring’s foundational brand elements to launching the product in retail to rolling out a host of campaigns, activations, events, and partnerships across a wide variety of channels—brought that mission to life, and earned us our name.

Below you’ll find a smattering of work I’m particularly proud of. You’ll also find a ton of content on their Instagram, with which I was heavily involved from zero to 60K followers.

DARING MOVES

Daring isn’t simply plant-based chicken. It’s a way of life. Launching with fencing legend and fashion icon Miles Chamley-Watson, Daring Moves was our initiative to spotlight and support daring folks who are challenging the status quo, blazing unconventional paths, and creating meaningful change in the world. 

HOLIDAY SURVIVAL GUIDE

Most holiday guides in the food space are pretty expected, serving up hosting tips, recipes, and the like. We took a different approach and created a fun, interactive guide to help plant-based people navigate traditionally meat-based holidays—with a healthy dose of daring.