MONKEY SHOULDER

IT’S EVOLUTIONARY

Scotch and cocktail aficionados agree: Scotch and cocktails don't mix. That’s what Monkey Shoulder, a high end Scotch made for mixing, was up against. We decided both camps could do with a not-so-serious shaking up. So we rolled out a campaign positioning Monkey Shoulder as the next evolutionary step in Scotch and cocktails. Literally rolled it out.