GLENFIDDICH
RETHINK WHISKEY
Glenfiddich had a problem. Their fans were purists. Their detractors viewed them as old man whisky. And they were about to release Glenfiddich 14—a new expression aimed at bringing young bourbon drinkers into the world of Scotch. We challenged all parties to set aside what they think they know about the brand and category, and open their minds to a whisky that defies convention and expectation in every respect.
SOCIAL
In the spirit of the Glenfiddich 14 work, we approached social with a new look and tone of voice that recast the brand as a whisky made by mavericks, for mavericks—Tom Cruise included. Apologies. That was terrible.
