INFINITI

INFINITELY YOU

Most luxury car brands focus on their exteriors in their marketing efforts. And that’s a shame. Because there’s a whole world inside that’s completely hidden by the obligatory ultra-sleek car shot. We took the opposite approach, and invited people inside INFINITIs to experience interiors that are thoughtfully designed to make drivers and passengers feel at ease.

RE-INTRODUCTING CPO

INFINITI’s Certified Pre-Owned vehicles are practically like-new. Why? Because INFINITI treats them with the same care, craft and expertise as their brand new vehicles. We figured, why not do the same for their CPO marketing? The result is a campaign that gives used cars the new car launch treatment.